Specters is coffee for people who want to get better every day. The brief: build a brand that performs like a productivity tool, feels like a lifestyle, and tells one consistent story from the bag on the counter to the checkout page.

We started with a compact brand strategy defining positioning, audience, and personality. From there, we created a visual identity built on an editorial grid, a black-and-white foundation, and functional color accents. The system is modular and designed to work seamlessly across every touchpoint without complex rules.

For the products, we developed a clear structure with three blends and a unified copy system per product. Each page and label follows the same format to make choosing intuitive and recognition easy.

We designed the packaging system, social templates, and overall art direction for photography and campaigns. The website, built on Shopify and Framer, focuses on clarity and flow: simple navigation (Focus, Blends, Process), optimized product pages, consistent FAQs, and brew guides that make the experience effortless.

The result: one coherent brand from box to brew. A visual and verbal system built for growth across retail, hospitality, and online. Specters launches as a performance-driven coffee brand with design that works as hard as the product itself.