We built BLEACH from within, a creative agency designed to be both brand and blueprint. The challenge was to create a system that captures focus, direction, and progression without losing creative edge.

We developed a design language rooted in modernist structure and expressive precision. Neue Montreal and its mono counterpart form the typographic backbone, balancing discipline and humanity. The brand operates like an open framework that is adaptable, scalable, and unmistakably distinct.

The identity centers on the SB mark, a visual anchor that merges direction and stability. Its oval form nods to industrial design, while the grid-based composition reflects our belief that creativity and control can coexist.

Every element, from stationery to digital environments, is built to feel functional yet elevated. The website, pitch decks, and printed materials follow one modular architecture that evolves as the studio grows.BLEACH does not aim to impress through decoration but through precision. It represents a mindset: design as direction, not distraction.