Muziekgieterij approached us to develop the identity for their new night concept, Midnight. The goal was to give the event a clear, independent character while staying true to the venue’s own culture and visual language.

We designed a system that connects the energy of nightlife with the familiarity of a music venue. The identity balances bold, minimal visuals with recognizable brand elements from Muziekgieterij, creating a look that feels both new and connected.

From typography and motion to social templates and posters, every detail was built to translate the experience of the night — atmospheric, progressive, and rooted in the local scene. The result is a flexible brand system that strengthens Muziekgieterij’s nightlife presence and gives Midnight a clear visual voice of its own.