NORDEN needed more than a new look. The brand had strong products but blended into the outdoor crowd. Visibility was low, the story unclear, and the experience inconsistent from tag to webshop.

We created a system that performs like the product itself: engineered, clear, and built to last. The mark combines an abstract N with a directional arrow, symbolising movement and safety. A palette of cold neutrals with signal orange ensures visibility in every condition. Typography and copy follow the same logic: bold where it matters, precise where it counts.

Every detail works together, from packaging and labels to photography and ecommerce. NORDEN now stands out for what it is: a brand made for the elements, functional, focused, and ready for growth.