Norden
Building out a sprint style concept brand.
The Vision & Challenge
NORDEN was built as a performance outerwear concept with a sharp, minimal aesthetic and a strong focus on function. The challenge was turning that world into a brand system that could live beyond a logo. It needed to feel premium, technical, and distinctive across product, imagery, labels, and content, without losing clarity or becoming cold.
We started by defining the brand’s core language: disciplined typography, confident spacing, and a utilitarian information style that highlights materials, specs, and origin as part of the identity. From there, we created a flexible system that could scale across campaigns, product communication, and physical touchpoints while keeping the brand instantly recognizable.
The Build & Launch
We designed a complete identity system for NORDEN, including a modular mark, typographic hierarchy, layout rules, and a graphic language that supports technical storytelling. The system was built to work in real use cases: hangtags, receipts, shipping labels, lookbook pages, and campaign compositions where product details matter.
The result is a brand that feels engineered and elevated at the same time. Clear enough to communicate function, distinctive enough to build desire, and structured enough to expand into future collections without reinventing itself.
2025
NORDEN
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