BLEACH
The blueprint of our Agency.
The Challenge & Strategy
We built BLEACH from within, a creative agency designed to be both brand and blueprint. The challenge was to create a system that captures focus, direction, and progression without losing creative edge.
We developed a design language rooted in modernist structure and expressive precision. Neue Montreal and its mono counterpart form the typographic backbone, balancing discipline and humanity. The brand operates like an open framework that is adaptable, scalable, and unmistakably distinct.
The Build & Impact
The identity centers on the SB mark, a visual anchor that merges direction and stability. Its oval form nods to industrial design, while the grid-based composition reflects our belief that creativity and control can coexist.
Every element, from stationery to digital environments, is built to feel functional yet elevated. The website, pitch decks, and printed materials follow one modular architecture that evolves as the studio grows.BLEACH does not aim to impress through decoration but through precision. It represents a mindset: design as direction, not distraction.
This marks the beginning of our new agency. We’re taking everything we’ve learned so far and turning it into a focused studio built for speed, taste, and consistency. We’re excited to partner with a small number of founding clients and build brand systems that help ambitious teams grow with clarity.
BLEACH
2025
